A glance at the shelves of cosmetics stores – even in local supermarkets – is enough to confirm that men’s care products are currently one of the fastest growing markets in the beauty industry. The cologne and aftershave of previous decades are no longer enough for the modern man, who now chooses from dozens of creams, masks, exfoliants, and even concealers specially designed for his skin’s needs. Care has ceased to be considered exclusively a woman’s affair.
The 21st century man takes care of his youthful appearance. And sometimes he seeks out places where well-being is combined with luxury. Spas that are aimed exclusively or mainly at him are increasing. Here are five of the most special: Wellness centers that combine technology and tradition, overturning stereotypes and offering the modern man the opportunity to take care of himself in environments of high aesthetics and absolute tranquility.
SHA Wellness Clinic Spain
Located on a hill overlooking the Mediterranean, on the outskirts of the city of L’Albir in the Costa Blanca region. The SHA Wellness Clinic is one of the world’s leading wellness clinics that also offer specialized men’s spa services. It focuses on holistic health care, combining ancient oriental techniques with modern, medically proven methods. It operates in an architecturally elegant and minimalist space where white dominates, offering a sense of purity and serenity.
The rooms and suites, equipped with modern amenities and views of either the sea or the mountain, approach luxury in a discreet way, offering privacy and comfort. The complex also features 11 luxury residences with private pools and saunas, ideal for those seeking greater autonomy. The facilities include a state-of-the-art clinic, gym, treatment rooms, hammam, Roman baths, heated pools and yoga and meditation areas.
Programs designed specifically for men’s care include a holistic health assessment with medical tests, cutting-edge anti-aging treatments, therapeutic massages to relieve muscle tension, a full hydrotherapy cycle with hammam, hot and cold rooms, whirlpools, sexual wellness and libido enhancement programs, nutrition education workshops, yoga and tai chi classes, personal training programs and group activities to improve fitness and manage stress. SHA Wellness Clinic offers personalized wellness plans that aim to improve quality of life, strengthen the immune system, and prolong a man’s vitality.
The Farm at San Benito Philippines
Set in the heart of a tropical oasis, amidst the lush greenery of Batangas Province, Philippines, The Farm at San Benito, with its The Noble Man wellness program, has earned a reputation as a center for men’s care and rejuvenation that combines traditional therapies with a modern clinical approach.
The philosophy of the resort is also reflected in the name of the program it implements: “A noble man” is someone who is interested in harmony within and around him and who seeks the ideal environment to renew his physical energy, calm his mind, and reconnect with nature. The experience is based on three pillars: detoxification, rejuvenation, and mindfulness. The therapeutic approach is based on the synthesis of Eastern and Western techniques – from holistic medicine and Ayurvedic philosophy to advanced stress management programs.
The hotel complex is designed with discreet elegance using materials such as bamboo, stone and wood. The Gentleman’s Lounge is a private relaxation area clad in mahogany, with a library and lounge bar serving herbal teas and healthy snacks. The Therapy Suites are independent treatment cabins with private whirlpools, showers and views of the garden waterfalls. The Barber & Grooming Studio and the Vitality Pool Area (an outdoor thermal pool with a Japanese aesthetic) are two more “tiles” in a setting of comfort and tranquility.
Each program begins with an individual assessment by experts, while the most sought-after treatments include the Warrior’s Recovery therapeutic massage (a deep massage with ylang-ylang and ginger essential oils) and the Silent Strength Retreat (a three-day mindfulness program that combines silent jungle walks, meditation, a vegan diet and daily guidance from psychotherapists). In addition, yoga and energy healing programs complement the stay delightfully.
TheLifeCo Thailand
TheLifeCo Phuket is located on the popular island of Phuket, in a lush green setting, close to white sand beaches and clear waters. It offers fully equipped rooms, studios and bungalows with private or semi-private pools. It also has special treatment rooms, a sauna, a hot tub, a gym and rooms for yoga and meditation classes.
The Men’s Health Retreat is a program dedicated to male guests. It combines a raw and vegan detox diet, personalized fitness sessions, advanced diagnostic tests, therapies, massages specifically tailored to the needs of the male body, mental wellness programs – such as meditation, breathing exercises and sound healing (therapy with sounds and vibrations) – and educational nutrition workshops. All of this creates a complete experience of rejuvenation and inner balance.
Raffles Male Spa Saudi Arabia
Housed in the luxurious Raffles Makkah Palace, it overlooks the Holy Mosque of Mecca (Masjid al-Haram) and aspires to offer an experience of Arabian luxury and contemplation. It features private massage cabins, a sauna and fully equipped relaxation areas. Its basic services include massage treatments of various techniques and special massages to stimulate circulation and restore muscle fatigue, facial rejuvenation programs using natural essential oils, modern methods for cleansing, moisturizing and toning the skin and hydrotherapy sessions that contribute to improving circulation and detoxifying the body.
At the same time, yoga and fitness programs operate. Specialized therapists and trainers guide each visitor, adapting the treatments to their individual needs, in order to achieve optimal results.
Boulders Resort & Spa USA
A hideaway tucked away in the Sonoran Desert in Arizona, USA, Boulders Resort & Spa is a sophisticated wellness destination with a dedicated men’s retreat. The spa features 24 specially designed treatment rooms, three luxurious suites with private jacuzzis, outdoor showers and fireplaces, as well as separate men’s and women’s saunas and steam rooms. Outside, the garden and pool are framed by the natural boulders that give the resort its name. There is also a specially designed meditation area with a labyrinth and a traditional Native American tipi (the conical tent made of leather or canvas used by Native Americans), elements that enhance the spiritual dimension of the wellness experience.
Boulders Resort & Spa’s treatments cater to the needs of men seeking empowerment, relaxation and rejuvenation. Offering massages, aromatherapy, facial and body treatments with natural hydrating exfoliants, hydrotherapy in heated pools with special facilities and wellness programs that combine personal training, yoga classes and meditation. The Spa Café serves selected healthy food menus, completing the experience of a destination that focuses on the balance of body and mind, within the embrace of the natural landscape.
