Cycling tourism is emerging as one of the most sustainable and popular forms of tourism in Europe, combining adventure with eco-consciousness. Studies show that cycling tourists tend to spend more time in a destination, contributing significantly to local economies.
Europe has one of the most extensive networks of cycle routes in the world, such as EuroVelo, which connects 38 countries via 17 major routes. From the tranquil nature of Denmark to the mountainous regions of Italy, the options are endless. The European Commission encourages the use of cycling as a means of transport, while supporting investment in the creation of cyclist-friendly infrastructure.
At the same time, cities such as Amsterdam and Copenhagen are role models, not only for local communities, but also for tourists, with dedicated cycle lanes and integrated rental systems. Moreover, cycling as part of travel activities is a growing area in the tourism sector. According to data, around 9% of Europeans say they use a bicycle on their holidays, either for sightseeing or as a primary means of transport. This trend is growing due to the demand for sustainable tourism, especially in areas with appropriate infrastructure and natural beauty.
The increased demand for cycling tourism is also reflected in the development of corresponding programs, which range from electric bike rentals to multi-day routes that highlight local cultures and natural landscapes.
The challenges of cycling tourism
Despite the increase in demand for cycling tourism, bicycle production in the European Union in 2023 recorded a significant decrease, reaching 25%, according to a relevant study. This decrease is attributed to various factors, such as increased raw material prices, disruptions in supply chains and increasing competition from Asia.
However, sales of electric bicycles continue to increase. In particular, in Germany and France, the market share of electric bicycles now exceeds 40%, which strengthens the adoption of cycling as a means of tourist travel.
The environmental and social dimensions
The shift towards cycle tourism has positive environmental impacts, as it reduces the carbon footprint. It also contributes to the creation of local jobs, such as tour guides, repairers and bike rental professionals.
However, to further strengthen this form of tourism, better route planning, improved infrastructure and wider awareness of the benefits of cycle tourism are needed.
Cycle tourism is a promising option for travelers seeking to combine adventure with ecology. Europe remains a pioneer, but the challenges in the field of bicycle production and strengthening infrastructure require strategic solutions. With the right support, cycle tourism can become a key pillar of sustainable tourism for decades to come.
