Digitization is the Future for Culture After the Pandemic

Since the start of the implementation of measures to tackle the Covid-19 pandemic, measures such as generalised economic and labour lockdown respectively as well as social distancing, all kinds of artistic spaces in which citizens gather to take part in artistic events as spectators or visitors e.g. theatres, opera houses, cinemas, concert venues, museums, etc. have had to close.

In order not to lose contact with their audience or contact with the customers of their services all these exhibition spaces were forced to turn to the new technological possibilities offered by the internet and to make use of new technological means.

by T.C.

©The law of intellectual property is prohibited in any way unlawful use/appropriation of this article, with heavy civil and criminal penalties for the infringer.

Slav Epic Digitization
Photo by the website www.art-mucha.com

In fact, it is what is always said that a crisis gives rise to opportunities. If the measures to tackle the pandemic were not in place, no one would have turned to the opportunity to digitise their product.

The art-thirsty citizen now has the possibility from his computer or his moving digital platform to visit online as many museums, operas etc. wants to see if he has the necessary time and pays the appropriate price.

What the imposition of general lockdown has achieved in societies is not only to give the opportunity to digitize all works of museums and in general of all kinds of artistic works, but also of the entire artistic world now trying to highlight its art through the online form.

Certainly, the citizen’s living contact with the arts is not replaced as an approach, but those citizens who had the time and willingness, before the pandemic, to visit a museum or opera would do so anyway both before the imposition and after the lifting of the restrictive measures.

However, the citizen who did not have the time to make these visits and could not participate in artistic events before the advent of the pandemic, today will also be able by the computer to participate digitally in any artistic events by paying the appropriate price digitally.

In the long term, what is being achieved is that all artists are starting to realize that in order to always be able to keep their audience close and increase it whether measures are applied against a pandemic or not, they will have to develop and present their art now not only live in contact with the public but also online.

In this forced logic also moved museums and galleries presenting a completely new digital museum and digital exhibitions equally that the visitor can visit digitally and discuss digitally with those responsible for an exhibition.

In this way, contact with the public is kept alive, while the public is now becoming global and not local and with what this means for the future revenues of museums, galleries, etc.

The future now in terms of the presentation of the arts is digital, since the development of technology gives unlimited possibilities for exploitation (discussion forum, live streaming, etc.).

At the same time, the clientele of companies investing in art is increasing by deciding to invest in the digital part of it, creating a completely new market, where the art-making watcher-citizen will not have to contact the artist, while he will be able to exercise objectively and impartially any criticism of him.

In any case, when a project is digitised, the cost of digitising it should be mirrored in the price of digital browsing that the public will have to pay to participate in it.

About the author

The Liberal Globe is an independent online magazine that provides carefully selected varieties of stories. Our authoritative insight opinions, analyses, researches are reflected in the sections which are both thematic and geographical. We do not attach ourselves to any political party. Our political agenda is liberal in the classical sense. We continue to advocate bold policies in favour of individual freedoms, even if that means we must oppose the will and the majority view, even if these positions that we express may be unpleasant and unbearable for the majority.

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