The Lighting Digital Approach Of The Business Continuation In The New Market After The End Of Pandemic

During the quarantine period due to the measures taken by the Covid-19 pandemic, companies were forced to adjust quickly to remain competitive in the new market that emerges after the lifting of restrictive measures, investing in accelerating their digital transformation guaranteed the way of the uninterrupted continuity of their business and commercial activity and viability respectively.

This accelerated adaptation of their digital transformation was achieved due to:

1. The development of appropriate infrastructure for remote work
2. The digitization of communication and transaction channels

By Trust Economics-https://trusteconomics.eu

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Examples of companies that have achieved these adjustments are banks, healthcare companies, insurance companies, commercial enterprises, etc.

However, companies that have gained a comparative advantage in this process are all those companies that before the start of the pandemic had invested in cloud computing technologies, putting it at the core of their digital transformation.

It was this technology that gave them more flexibility and immediacy in the new challenges of the period.

The large part of the procurement process for the installation of new systems and services has saved a lot of time for the implementation of business projects.

The information resources worked in such a way that they supported the work remotely with the simultaneous implementation of digital services. The unnecessary information resources that appeared as such during this process were interrupted and disappeared, causing the maximization of further savings of operating costs of companies.

In addition, technology has enabled employees not only to work from home but also to develop new digital services.

On the other hand, the negatives of this lightning digital transformation have left businesses vulnerable to risks such as:

1. The forced bypass of specific IT change and risk assurance processes.

2. Increasing the likelihood that businesses will be attacked by malicious users due to homework.

The new digital services created by adapting to the new data imposed by the pandemic crisis will be able to perpetuate the comparative advantage for the companies that adopted them as long as the businesses and organizations that carried out this lightning strike continue digital transformation in it both in the training of their staff and customers and in their development, thus creating the requirements so that their services are only digitally evolving.