In Part I of this analysis, we looked at how the political context that led\nto the selection of the cue “Make America Great Again” was formed. In addition, we have presented the reasons for the\ncurrent gap between traditional political parties and citizens. <\/p>\n\n\n\n
In this second part of our analysis we will look at how effective the\nmarketing strategies of political parties are. We will also look at the\ncollateral damage caused by the implementation of these strategies and how they\ninjure liberal democracy.<\/p>\n\n\n\n
by Thanos S. Chonthrogiannis-https:\/\/www.liberalglobe.com<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n The effectiveness of the Marketing of political parties\nin the societies of the liberal world<\/strong><\/strong><\/p>\n\n\n\n The marketing of political parties and, first and foremost, maximizing as\nmuch as possible the size of the specific electoral ‘percentage-mass’ of\ncitizens, then implements its strategies to win the votes of these citizens. <\/p>\n\n\n\n The cornerstone of this strategy to win these votes by political parties is to create the right impressions in the eyes of this electoral “percentage-mass” of citizens. <\/p>\n\n\n\n The larger the electoral “percentage” of citizens that is annexed and manipulated by the impressions created by the marketing of political parties, the greater the likelihood that the electoral “mass” of citizens will judge the outcome of elections for or against one political party. <\/p>\n\n\n\n The resulting impressions that will win the votes of the specific citizens take part,<\/p>\n\n\n\n 1.<\/strong> In the design and presentation of the programs of political parties where everything is done with the terms and the applicable principles of marketing.<\/p>\n\n\n\n 2.<\/strong> In any interviews that political leaders tend to give to all kinds of media but also to their speeches to specific audiences.<\/p>\n\n\n\n 3.<\/strong> Any public interventions by political leaders on current affairs which are not usually made on the merits of the issues.<\/p>\n\n\n\n 4.<\/strong> And of course, where there is a dialogue between political or candidate political opponents respectively. <\/p>\n\n\n\n The principles of “Rhetoric” (Aristotle, 384-322 B.C.) and the\n“The Art of Always being Right” (Arthur Schopenhauer, 1788-1860 A.D.)\ncan only be applied by politicians on any differences in the programs of the\npolitical parties they represent and in combination with the irony of their\npolitical opponent-interlocutor and always in high tones are the main\n“weapons-tools” that politicians use today to create impressions in\nthis electoral “mass-percentage” of citizens who the marketing of\npolitical parties classify them as citizens-consumers without a crisis who\nadopt-accept uncritically what they are offered as long as it impresses them. <\/p>\n\n\n\n The aim of the political people is to gain the impressions of this\nelectoral ‘mass-percentage’ of citizens who will judge the outcome of\nelections. <\/p>\n\n\n\n The <\/strong>“collateral” losses in the Liberal Societies from the marketing\nof political parties and the \u00abinjured\u00bb Liberal Democracy<\/strong><\/strong><\/p>\n\n\n\n The collateral losses caused by the implementation of these marketing strategies in the political sphere of liberal societies were and are:<\/p>\n\n\n\n 1.<\/strong> A total aversion to politics by a large proportion of citizens, since in the societies living and continuing to live these citizens always find a way out of their everyday problems and resolve their anxieties about their future through their well-paid jobs. <\/p>\n\n\n\n The magnitude of abstinence in elections shows and the scale of citizens’ aversion to politics in one country, particularly the magnitude of abstinence among younger generations of citizens.<\/p>\n\n\n\n 2.<\/strong> The political parties gradually and steadily began to attract populist and ambitious adventurers to their ranks who understood that politics is like a place that serves man-centric expediency and for them it was a stepping stone to achieving their excessive ambitions. <\/p>\n\n\n\n While ignoring all these citizens-politicians that politics is working\nproperly when it serves needs for coexistence and common goals. Politics is the\nart of implementing reforms where necessary to correct the current social model\nwith a view to achieving the goal of social well-being. <\/p>\n\n\n\n At the same time, attracting all kinds of financiers to political parties,\nwhether they were obvious financiers or not, try the resilience of the citizens\nand intensified in societies the questioning of the intentions of both\npolitical parties of executive power and of media. <\/p>\n\n\n\n Whether they are genuinely interested in the problems of the citizens or to serve in the best possible way other types of interests.<\/p>\n\n\n\n 3.<\/strong> The political parties in the liberal world and having been “trained” excellently in this game of creating impressions have ceased to deal with the problems of everyday life and any anxieties of their citizens for the future respectively. <\/p>\n\n\n\n The only thing that interested the political parties was to present\nflawless images for their candidates, and then they did everything to keep\nthese flawless images in order not to fall the government that\n“relied”. <\/p>\n\n\n\n The effect of marketing on politics is so strong where there were cases\nwhere the political leader was judged not based on his administrative\ncapacities and his contribution to society, but if he had, for example, an out\nmarried affair that spoiled his flawless image. <\/p>\n\n\n\n In other cases, another political leader has a flawless image-based on the marketing of political parties-but to be completely useless in his duties and let his country’s society and economy be destroyed by staying in executive power. The evaluation criteria have changed drastically.<\/p>\n\n\n\n 4.<\/strong> The “refinement” of political parties on the exercise of marketing and the impressions made to the electoral “mass” of the citizens who were interested, as well as the achievement of the goal of winning the elections necessarily led to “smooth\u201d to the point of disappearance of any differences between their political programs, leaving only the scope of the management of the economy as their only distinct difference. <\/p>\n\n\n\n Currently, a political party is characterized, for example, socialist with\nwhether it will increase governmental budget deficits or taxation in the\neconomy to implement social policy, while another party is characterized as a\nconservative by reducing taxes on the economy and governmental budget deficits\nequally. <\/p>\n\n\n\n On the other hand, if someone asks Democratic and Republican officials how\nthe Republicans differ from the Democrats, you will most likely receive a\nresponse that Republicans prefer low taxes and limiting budget deficits, while the\nDemocrats prefer increased taxation and social policy.<\/p>\n\n\n\n Over the last few years, many have been blaming the wrong way that the\nDemocrats are socialists as in Europe because they want to implement policies\nsuch as Obamacare-similar to the public health system that several countries\nhave in Europe. Of course, all this is wrong, and they are made to distract the\nvoters. <\/p>\n\n\n\n The Democrats derive their name and beliefs that they represent from the\nGreek classical tradition and the Republic of ancient Athens, where in the top\nof its glory was the first city in history that its citizens knew and\nexperienced the meaning of individual freedom and isonomy (equality of law for\nall kinds of people). <\/p>\n\n\n\n While the Republicans derive their name and beliefs respectively from\nancient Rome and the Res publica that by its laws constituted the foundation of\nthe freedom of its democracy. <\/p>\n\n\n\n So, currently,\neverything revolves around the management of the economy and the managerial\ncapacities of politicians. Is the economy everything? Most certainly, the economy is among the most important factors in the functioning of society. But it is the economists who manage the money and the\neconomy. <\/p>\n\n\n\n The tasks of politicians are to create the framework-political program with\naim the society to create money and wealth to the people. Because the proper\nexercise of the art of politics creates wealth in society and then through the\napplicable policies diffuses this created wealth in all social classes in order\nto achieve the goal of the overall social prosperity. <\/p>\n\n\n\n These politicians-persons who correctly apply the art of politics are usually those who have a vision for society and give solutions to the problems of their fellow citizens. <\/p>\n\n\n\n To have a vision of society, you must also know the problems and anxieties of citizens so that as politicians they can then create their vision-political agenda that will persuade society to follow it. <\/p>\n\n\n\n In the current era that a large majority of citizens are abstaining or are\nturning away from politics, it shows that these pre-election programs presented\nby the political parties are not convincing. More will be mentioned when we\nrefer to the way the politics are being regenerated.<\/p>\n\n\n\n Unfortunately, the political parties in their excessive attempt to win the\nelections are unaware that the worst that can happen in the political arena is\nthe “disappearance” of any differences that the political party\nprograms have between them, because in then the citizens begin to believe, and\nalways in the long term, that all political parties of governmental power in\ntheir policies are the same and simply change their political faces and\nmanagerial skills. <\/p>\n\n\n\n This is an extremely dangerous belief that can prevail in a society.\nBecause in this case a large proportion of citizens are tired and frustrated by\nthe existing political figures and parties respectively and are entering the\nprocess of seeking solutions to their problems in other political areas that\nperhaps in the past not look at them as political solutions. <\/p>\n\n\n\n In this case, sooner or later the “carpet”, on the part of the\nfrustrated citizens, is stretched to seek solutions to their problems in other\npolitical areas, which political spaces can offer-they suggest “easy”\nand pleasing to the ears of citizens solutions to their problems. <\/p>\n\n\n\n Since this set of frustrated citizen voters appears in times of economic\nrecession or financial crises where poverty and unemployment are prevalent in a\nsignificant proportion of society, it is very easy to be disappointed and to\nmoved politically to find the coveted solutions to the problems of everyday\nlife and their anxieties for the future. <\/p>\n\n\n\n In the next part of our analysis, Part III, we will present the strategic\npolicies that will have to be implemented by the political world in order to\nbridge the gap between citizens and political parties, while regenerating the\nvery concept and essence of politics in the societies of the liberal world. <\/p>\n\n\n\n